
Apple R&D Hits 10% Sales: AI Race Spurs Investment Surge
Apple has significantly boosted its Research & Development (R&D) spending to 10.3% of revenue in the March quarter, marking a multi-decade high amid the generative AI boom. This aggressive investment signals the company's urgent commitment to AI, particularly focusing on on-device AI capabilities for its ecosystem. While R&D spending is surging, Apple's Capital Expenditures (Capex) lag behind major cloud-focused competitors. The company is strategically integrating external AI power, such as Google's Gemini, while preparing for major product announcements at WWDC and potential hardware overhauls later in the year.






















