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NFL-CBS Deal: CBS May Pay $1B+ More Annually for Sunday Games

The NFL and Paramount are in renewal talks for CBS's Sunday game broadcasts, with CBS's annual fee potentially increasing by 50-60% to over $3 billion for an eight-year term. The NFL will remove an opt-out clause after the 2029-30 season as part of the agreement. Other NFL partners, including NBCUniversal, Amazon, Fox, and Disney, have similar but differently timed opt-out provisions. This deal highlights the high value of NFL broadcasting rights and their significant financial implications for media companies. Paramount's financial projections and its pending merger with Warner Bros. Discovery provide additional context.

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NFL-CBS Deal: CBS May Pay $1B+ More Annually for Sunday Games

The NFL and Paramount are negotiating a renewal for CBS's Sunday afternoon game broadcasts, with CBS's annual fee potentially rising by 50-60% to over $3 billion for an eight-year deal starting next season.

Price Increase and Terms

  • CBS currently pays approximately $2.1 billion per year for its Sunday afternoon games.
  • A 50% increase would raise the fee to over $3 billion annually.
  • The new fee would commence next season and span eight years.

Opt-Out Clause Removal

  • In return for higher revenue, the NFL will eliminate the opt-out clause after the 2029-30 season.
  • This clause was originally part of an 11-year agreement extending through 2033-34.

Other Media Partners

  • NBCUniversal, Amazon Prime Video, and Fox have similar opt-out clauses with varying timelines.
  • Disney's ESPN and ABC have an opt-out provision until 2031.

Financial Context

  • Paramount's adjusted EBITDA projection for 2026 is $3.6 billion.
  • If the merger with Warner Bros. Discovery is approved, the combined company's adjusted EBITDA would be $18 billion.
  • Paramount CEO David Ellison affirmed the strong ongoing partnership with the NFL.
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