BN
|
BusinessAI Desk1 views

Global CEOs Gather at China Development Forum to Revive China Market Push

The 2026 China Development Forum in Beijing saw participation from over 80 global executives, signaling a strategic re-engagement with China's market by international businesses. Chinese Premier Li Qiang emphasized the country's rapid technological advancements, while Apple CEO Tim Cook highlighted the company's strong iPhone sales recovery and sustainability efforts in China. Attendees included leaders from major U.S. and European firms, underscoring efforts to navigate U.S.-China tensions. Data indicated Apple's sales growth in China outpaced a declining overall market. The event also touched on regulatory issues like App Store fees, illustrating complex corporate dynamics in the world's second-largest economy.

Ad slot
Global CEOs Gather at China Development Forum to Revive China Market Push

Over 80 global executives, including top U.S. CEOs from Apple and Eli Lilly, convened in Beijing for the 2026 China Development Forum, highlighting a renewed corporate strategy to engage China's economy amid ongoing U.S.-China tensions.

Forum Context

The annual state-organized China Development Forum was held on March 22, 2026, at the Diaoyutai State Guesthouse. It provides a platform for international business leaders to discuss economic collaboration with Chinese officials, following years of pandemic-related uncertainty and trade frictions.

Chinese Leadership Remarks

Chinese Premier Li Qiang opened the event by declaring an "extraordinary" pace of technological progress in China, specifically pointing to advancements in factory automation and innovation.

Apple's Commitment and Performance

Apple CEO Tim Cook reaffirmed the company's dedication to China during his Sunday address:

Ad slot
  • More than 90% of Apple's production in China is powered by clean energy.
  • China contributed nearly 18% of Apple's revenue in the December quarter.
  • iPhone sales in China increased 23% year-on-year in the first nine weeks of 2026, driven by the iPhone 17 launch, even as the overall smartphone market declined by 4%.

Cook stated, "We are proud to be part of that progress, and we're committed to working alongside our supplier partners to push it even further."

Attendee Composition

Based on an official delegate list reviewed by CNBC, the forum drew:

  • Over 30 U.S. executives from firms such as McDonald's, Tapestry (parent of Coach), and Mastercard.
  • Representatives from British, South Korean, and German corporations, including Siemens CEO Roland Busch.

Additional Corporate Moves

Prior to the forum, Cook visited Chengdu to address pressures on Apple's China App Store fees, reflecting ongoing regulatory challenges in the region.

Ad slot