Preorders for Apple's Vision Pro headset began Friday, marking the official availability of the device ahead of its highly anticipated U.S. market release on February 2.
Product Overview and Pricing
The Vision Pro represents Apple's entry into the 'spatial computing' category, a new product segment for the company since the launch of the Apple Watch in 2015. The device is available in three storage configurations:
- 256GB Model: $3,499
- 512GB Model: $3,699
- 1TB Model: $3,899
Customers are required to use an iPhone or iPad equipped with Face ID to determine the best-fitting size for the headset. Apple is also offering a 12-month financing plan, making the entry-level $3,499 model available for $291.58 per month.
Technology and Features
The Vision Pro is designed to provide a spatial computing experience, blending virtual and augmented reality. Key features include:
- Functionality: It can operate as a virtual reality display for activities like watching movies.
- Multitasking: Users can pin multiple different applications and screens into their view while maintaining awareness of the physical world around them.
- Hardware: The entry-level model includes 256GB of storage and utilizes the M2 chip, similar to those found in some Mac computers.
- Accessories: Prescription lens inserts are available for purchase separately for $149.
Market Expectations and Analysis
While the launch is highly anticipated, financial analysts suggest that the device's success should be measured by its long-term potential rather than immediate sales volume.
- Morgan Stanley: Analyst Erik Woodring noted that success with the Vision Pro is viewed as being more about its long-term potential rather than immediate 2024 sales figures.
- UBS Estimates: David Vogt of UBS estimates that Apple could generate approximately $1.4 billion in revenue from the Vision Pro in 2024, assuming Apple ships around 400,000 units. This figure is significantly lower compared to the $43.81 billion in iPhone revenue Apple generated during its fiscal fourth quarter.
Apple originally announced the Vision Pro at its Worldwide Developers Conference (WWDC) in 2023.
