Apple officially launched the Vision Pro virtual reality headset in the U.S. on February 2, 2024. The launch event was held at the flagship Apple Store on Fifth Avenue in New York City, where pre-order customers began receiving the device. During the event, CEO Tim Cook introduced the headset, describing it as "tomorrow's technology today." The Vision Pro has a starting price of $3,500, and the company offered monthly financing options to make the device more accessible. Cook also emphasized the technology's advanced nature, noting that the device incorporates 5,000 patents.
Apple officially launched the Vision Pro virtual reality headset in the United States on February 2, 2024, marking the availability of the advanced device to pre-order customers.
The launch event took place at the Apple flagship store on Fifth Avenue in New York City. The debut marked the official availability of the Vision Pro in the U.S. market, with pre-order customers beginning to pick up or receive the headset at Apple Store locations.
Apple CEO Tim Cook appeared at the Fifth Avenue store to celebrate the release. Speaking to CNBC's Jim Cramer, Cook positioned the Vision Pro as a major technological leap, stating that it represents "tomorrow's technology today."
Cook also addressed the device's advanced engineering and pricing structure, emphasizing its value proposition.
Cook concluded by asserting that the initial pricing level was carefully determined to reflect the device's immense value and technological capabilities.