Entertainment

Fanatics Launches Fanatics Studios Joint Venture with OBB Media

Fanatics announced the launch of Fanatics Studios on Tuesday as a joint venture with OBB Media. The new entity will focus on producing feature films, documentaries, and digital series at the intersection of sports and culture. Michael Ratner from OBB Media will serve as CEO of the company, while Michael Rubin leads Fanatics. Initial projects include partnerships with ESPN and WWE alongside content for the 2028 Los Angeles Olympics. The studio is expected to generate nine-figure revenue in its first year. This move supports Fanatics' broader financial projections for 2026.