Apple has officially announced its highly anticipated annual product launch event, now confirmed for September 9, 2024, at the Steve Jobs Theater in Apple Park, Cupertino. The event, titled ‘It’s Glowtime,’ will begin at 10 a.m. Pacific Time (1 p.m. Eastern Time) and will be live-streamed on Apple’s website, the Apple TV app, and YouTube.The star of the show will be the iPhone 16 series, expected to come in four models: iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max. Key upgrades include improved camera capabilities, with a new vertical camera alignment on the back of the iPhone 16 and 16 Plus. The Pro models are rumored to feature larger screens, measuring 6.3 inches for the Pro and 6.9 inches for the Pro Max. A notable addition is the new ‘Action Button’ across all models, previously exclusive to the iPhone 15 Pro.Apple’s foray into artificial intelligence will be a major focus, with the introduction of ‘Apple Intelligence’. This suite of AI features is expected to enhance Siri’s capabilities and integrate with various apps. However, the full functionality may not be available at launch, with some features potentially delayed until the release of iOS 18.1 in October or even into 2025.In addition to the iPhones, Apple is set to unveil the Apple Watch Series 10, which may feature a larger display and a thinner case. New AirPods models are also expected, with the mid-tier variant potentially gaining noise cancellation features.The event has generated significant buzz in the tech world, with analysts expecting the new iPhone 16 series to be a commercial success. As Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, tweeted, ‘We’re glowing with excitement!’, setting the stage for what promises to be a landmark event in consumer technology.
Key points
- Apple’s ‘It’s Glowtime’ event is scheduled for September 9, 2024, at the Steve Jobs Theater.
- The iPhone 16 series will feature improved cameras, larger screens for Pro models, and the new ‘Action Button’ across all models.
- Apple Intelligence, the company’s new AI features, will be a major focus but may not be fully available at launch.
- New Apple Watch Series 10 and AirPods models are also expected to be unveiled.
Contradictions👾There are slight discrepancies in the reported timing of the full release of Apple Intelligence features, with some sources suggesting an October release and others hinting at a potential delay into 2025.
