In a major strategic move, the Biden campaign has launched a $50 million advertising blitz called ‘Character Matters,’ taking aim at Donald Trump’s felony conviction. The campaign, which will air in battleground states and on national cable, portrays Trump as a ‘convicted criminal’ and contrasts his legal troubles with President Joe Biden’s commitment to the American people.The ad highlights Trump’s 34 felony counts, including falsifying business records, sexual assault, and financial fraud, and emphasizes Biden’s efforts on healthcare and corporate accountability. The Biden campaign’s communications director, Michael Tyler, criticized Trump as being self-serving and seeking power and vengeance. Trump’s campaign has condemned the ad as a political ploy and ‘election interference,’ asserting that Trump is leading in the polls and winning independents by double digits.The release of ‘Character Matters’ marks a shift in the Biden campaign’s approach, moving from initially avoiding Trump’s legal issues to aggressively using them in its messaging. This comes as Biden’s approval ratings have reached a low point in his presidency, and the campaign seeks to highlight Trump’s legal entanglements for voters. The ad rollout targets diverse demographics, including Black, Hispanic, and Asian American voters, and will be broadcasted on various platforms, including general market television, connected TV, and cellphones.The ad campaign’s launch precedes the first presidential debate between Biden and Trump, organized by CNN in Atlanta, Georgia, on June 27, which will feature specific rules including two commercial breaks and silenced microphones.
Key points
- The Biden campaign has initiated a $50 million ad campaign titled ‘Character Matters’ to highlight Donald Trump’s felony conviction.
- The ad contrasts Trump’s legal issues with Biden’s presidential record, aiming to influence voter perception ahead of the upcoming presidential debate.
- Trump’s campaign has labeled the ad as ‘election interference,’ while Biden’s campaign accuses Trump of prioritizing personal gain over public service.
