Apple is gearing up for its annual fall event on September 9, 2024, titled ‘It’s Glowtime’, where it will unveil the highly anticipated iPhone 16 series and other new products. The event will showcase four iPhone 16 models: the standard iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The Pro models are expected to feature a new A18 Pro processor, improved cameras, and larger screens. Additionally, Apple is set to introduce updates to its Apple Watch line, including a tenth-generation model and the Apple Watch Ultra, as well as new AirPods.Alongside hardware announcements, Apple will reveal software updates including iOS 18, iPadOS 18, watchOS 11, and macOS Sequoia. The company is also expected to introduce Apple Intelligence, a suite of AI-powered features including a smarter Siri, text summarization, and generative image creation. However, some reports suggest that certain Apple Intelligence features may not be immediately available on the iPhone 16 series and could be delayed until the iPhone 17 release in 2025.In a separate development, Apple has recently laid off about 100 employees from its Digital Services division, primarily affecting teams working on the Apple Books app and Apple News. This move is part of a ‘shift in priorities’ for the services unit, which remains Apple’s second most profitable vertical. Despite these cuts, analysts predict that Apple’s Services segment will exceed $100 billion in revenue by 2025.The tech giant is expected to surpass $400 billion in annual revenue in 2024, driven by strong hardware sales and continued growth in its services segment. However, Apple faces challenges in some markets, with sales declining 6.5% in China, its third-largest market, in the last quarter.As the iPhone 16 launch approaches, competitors are adjusting their strategies. Samsung has slashed prices on its Galaxy S24 range and is offering free Chromebooks with purchases to attract customers ahead of Apple’s new release. This competitive landscape underscores the high stakes in the premium smartphone market as Apple prepares to unveil its latest innovations.
Key points
- Apple’s annual event on September 9, 2024, will unveil the iPhone 16 series and other new products.
- Apple has laid off 100 employees from its Digital Services division, affecting Apple Books and Apple News teams.
- The company is expected to exceed $400 billion in annual revenue in 2024, driven by hardware sales and services growth.
- Samsung has discounted its Galaxy S24 range in response to the upcoming iPhone 16 release.
Contradictions👾Some reports suggest Apple Intelligence features may be delayed until the iPhone 17 in 2025, while others indicate these features will be available on the iPhone 16 series.