Apple has officially announced its ‘It’s Glowtime’ event for September 9, 2024, at 10 a.m. PT (1 p.m. ET) at the Steve Jobs Theater in Apple Park, Cupertino. The event will be live-streamed globally via Apple’s website, the Apple TV app, and YouTube.The star of the show will be the iPhone 16 series, comprising four models: iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max. Key upgrades include larger displays for the Pro models, improved camera capabilities, and a new color option, possibly a Titanium Desert with reddish undertones. All four models are expected to feature the Action Button, previously exclusive to Pro models, and a new dedicated camera button for capturing photos and videos.Apple’s foray into artificial intelligence, branded as ‘Apple Intelligence,’ will be a significant focus of the event. These AI features are expected to enhance user experience through functionalities such as email response suggestions, image creation, and a more intuitive Siri that users can interact with via text. However, some of these features may not be immediately available in all regions, with potential limitations in the EU due to regulatory uncertainties related to the Digital Markets Act.In addition to the iPhones, Apple is set to unveil the Apple Watch Series 10 and new AirPods. The Apple Watch update may include a thinner body with a larger screen. The AirPods lineup is expected to see new models with improved sound quality, noise cancellation, and possibly new features such as gesture control and enhanced water resistance.The timing of this event is crucial for Apple, as the company aims to reverse a global sales slowdown, particularly in China. Despite recent challenges, Apple reported a profit of $21.45 billion between April and June, with revenue reaching $85.78 billion, exceeding analysts’ expectations.As Apple faces increasing competition in AI integration from rivals like Samsung and Google, this event represents a pivotal moment for the tech giant to reassert its position at the forefront of consumer technology innovation. With the promise of new AI capabilities and hardware improvements, Apple is setting the stage for what could be a transformative product cycle, with global spending on AI expected to reach $632 billion by 2028.
Key points
- Apple’s ‘It’s Glowtime’ event is scheduled for September 9, 2024, featuring the iPhone 16 lineup and AI innovations.
- The iPhone 16 series will include four models with upgrades like larger displays for Pro models and a new camera button.
- Apple Intelligence, the company’s AI system, will be a major focus, though some features may face regional limitations.
- New Apple Watch and AirPods models are expected to be unveiled with significant improvements.
- The event is strategically timed to boost Apple’s sales and reassert its position in the tech market.
Contradictions👾While most sources agree on the inclusion of AI features in the new iPhones, there are conflicting reports about their immediate availability.
Some suggest they will be available at launch, while others indicate they may be added in October updates.
