Apple’s 2025 iPhone SE to Feature AI, Potentially Disrupting Mid-Range Smartphone Market

Apple is set to shake up the mid-range smartphone market with its upcoming iPhone SE 4, expected to launch in early 2025. According to multiple reports citing Bloomberg’s Mark Gurman, this new model will feature Apple Intelligence, the company’s artificial intelligence system, which is currently only available on high-end devices like the iPhone 15 Pro and Pro Max.The new iPhone SE is expected to undergo a significant design overhaul, abandoning the dated look of its predecessors. It will likely feature a 6.1-inch OLED display, resembling the iPhone 14 or even the upcoming iPhone 16. Other anticipated features include Face ID, a USB-C port, and potentially a single 48 MP rear camera.Perhaps the most surprising aspect of this new model is its expected price point. Despite the advanced features, including Apple Intelligence, the iPhone SE 4 is rumored to be priced around $500. This positioning could make it the most affordable way to access Apple’s AI features, potentially disrupting the mid-range smartphone market dominated by Android devices.However, the inclusion of Apple Intelligence in the iPhone SE 4 raises questions about Apple’s strategy. As Jacob Bourne, an analyst at Emarketer, previously noted, ‘The company’s future success depends on two factors: keeping AI development costs low and ensuring that new AI-driven features compel price-sensitive consumers to upgrade their devices’. The iPhone SE 4 seems to be a direct response to this challenge, offering advanced AI features at a more accessible price point.It’s worth noting that while the new iPhone SE is generating excitement, Apple has yet to make an official announcement. Additionally, there are reports that Apple may charge a subscription fee for some Apple Intelligence features, which could affect the overall value proposition of the device.Meanwhile, Apple is also preparing to launch its iPhone 16 series within the next month. However, according to Gurman, these models are not expected to differ significantly from current offerings, with more substantial changes anticipated for the 2025 lineup. This makes the upcoming iPhone SE 4 an even more intriguing prospect, potentially offering features that aren’t available on the base models of the current flagship iPhones.

Key points

  • Apple plans to release a new iPhone SE in early 2025 featuring Apple Intelligence, its AI technology.
  • The new iPhone SE is expected to have a 6.
  • 1-inch OLED display and a design similar to the iPhone 14 or 16.

  • Despite advanced features, the iPhone SE 4 is rumored to be priced around $500, potentially disrupting the mid-range smartphone market.
  • Apple’s strategy of including AI in a budget-friendly device could challenge Android’s dominance in the mid-range market.
  • Contradictions👾While most sources suggest the new iPhone SE will feature Apple Intelligence, some reports indicate that Apple may charge a subscription fee for certain AI features, which could affect the device’s value proposition.

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