Amazon Prime Day 2024 officially concluded on July 17 at 11:59 PM EST, marking the end of the 48-hour shopping extravaganza. However, the deals aren’t over yet. Amazon has launched an ‘After Prime Day’ sale, extending many offers beyond the official end time, with some lasting until July 23. This extension provides shoppers with additional opportunities to take advantage of discounts, even if they missed the main event.The Prime Day event saw strong consumer engagement across various product categories. Technology items were particularly popular, with deals on products from brands like Apple, Amazon, and Bose drawing significant attention. Some of the best-selling items included wireless earbuds, Fire TV devices, and Apple AirPods.Home appliances and household essentials also saw high demand. Products such as robot vacuums, kitchen appliances, and smart home devices were among the top sellers. Interestingly, some of the most popular deals were on higher-priced items, suggesting that Prime Day isn’t just about finding the cheapest options but also about splurging on high-end products at discounted rates.For budget-conscious shoppers, there were numerous deals under $100 and even under $10, including discounts on smart speakers, Bluetooth trackers, and smart plugs. The event also saw increased sales in unexpected categories, such as auto deals on tire inflators and jump starters.According to Adobe Analytics, US online sales reached $7.2 billion on the first day of Amazon’s Prime Day event, showing an 11.7% increase from the previous year. The average spend per order for Amazon was $60.03 during the first 32 hours of the Prime Day event, compared to $56.64 in 2023.While Amazon dominated the headlines, it’s worth noting that competing retailers like Walmart and Target also offered their own sales to rival Prime Day, providing consumers with even more options for savings across various platforms.As the After Prime Day sale continues, shoppers can still find deals on a wide range of products, from tech gadgets to household items and fashion accessories. This extended sale period allows customers who missed out on Prime Day to still grab some bargains, while also giving Amazon an opportunity to clear out additional inventory.The success of Prime Day 2024 and the introduction of the After Prime Day sale demonstrate Amazon’s continued dominance in the e-commerce space and its ability to create shopping events that drive significant consumer spending across multiple categories.
Key points
- Amazon Prime Day 2024 concluded on July 17, but many deals have been extended in an ‘After Prime Day’ sale.
- US online sales reached $7.
- Technology items, home appliances, and household essentials were among the most popular categories during the sale.
- Competing retailers like Walmart and Target also offered their own sales to rival Prime Day.
2 billion on the first day of the event, showing an 11.
7% increase from the previous year.
