Amazon Prime Day 2024 has evolved into an unprecedented six-day shopping extravaganza, running from July 16 to July 21. This extended format, a significant expansion from the previously announced 48-hour event, offers Prime members an extended window to access millions of deals across 35 categories.The sale encompasses a wide range of products, including technology, home appliances, beauty products, and fashion. Standout deals include discounts of up to 46% on Dyson vacuums, significant price cuts on Amazon devices like the Kindle Scribe and Echo Show 15, and offers on Apple products such as the MacBook Pro and AirPods Max. Home appliances from brands like Instant Pot and De’Longhi are seeing discounts of up to 50%, while beauty products from popular brands are marked down by up to 70%.To participate in Prime Day, customers need an Amazon Prime membership. However, new members can sign up for a 30-day free trial to access the deals. In the U.S., Prime membership costs $14.99 monthly or $139 annually, with discounted rates available for students.While many shoppers are excited about the deals, some experts caution against impulsive buying. Not all products will be discounted, and it’s advisable to compare prices and read reviews before making purchases. To make the most of the event, shoppers are encouraged to create wish lists, set deal alerts, and familiarize themselves with Amazon’s interface.It’s worth noting that other retailers are also offering competitive ‘anti-Prime’ sales during this period. Walmart, Target, and even TikTok Shop are hosting their own events, putting pressure on Amazon.According to BofA Research analyst Justin Post, this year’s Prime Day could generate a gross merchandise value (GMV) of $13 billion, representing a 7% growth from the previous year. The event is expected to account for around 6.7% of GMV in the third quarter.As the event continues, new deals will be added daily, ensuring a dynamic shopping experience throughout the six-day period. Shoppers are advised to check back regularly for updates on the best deals.
Key points
- Amazon Prime Day 2024 has been extended to a six-day event, running from July 16 to July 21.
- The event offers millions of deals across 35 categories, including significant discounts on popular brands and Amazon’s own devices.
- Analysts predict the event could generate a gross merchandise value of $13 billion, representing a 7% growth from the previous year.
- Competitors like Walmart, Target, and TikTok Shop are hosting their own sales events in response to Prime Day.
Contradictionsđź‘ľWhile most sources report the event running from July 16 to July 21, one source mentions it ending on July 17.
This discrepancy might be due to different regional schedules or outdated information.
