Apple has elevated its artificial intelligence offerings with the announcement of ‘Apple Intelligence’ at the Worldwide Developers Conference (WWDC) 2024. The new AI system, developed in partnership with OpenAI, will be integrated across iOS 18, iPadOS 18, and macOS Sequoia, bringing generative AI capabilities to the forefront of Apple’s software ecosystem.’Apple Intelligence’ will enable users to create their own emojis, summarize emails, and interact with Siri in a more natural, conversational manner, whether in writing or orally. The system is designed to understand and execute user requests across various applications, leveraging language models similar to ChatGPT for enhanced virtual assistance. It will be available on devices equipped with the A17 Pro chips and all M series chips, showcasing Apple’s commitment to privacy with features like Private Cloud Compute that ensure user data is not saved.The AI features extend to prioritized notifications, new writing tools, and image creation, all processed on-device to minimize data collection and storage. Apple’s Siri is set to become more intelligent and capable, with the ability to perform complex tasks and generate content from user prompts. The company has also introduced Genmoji, Image Playground, and integrated ChatGPT into iOS, promising a beta test for developers this summer and a wider release later in the year.Despite the innovative leap forward, Apple’s stock prices saw a modest decline of 0.9% to 1.1% following the announcement, indicating a lukewarm market reaction. Nevertheless, Apple’s strategic partnership with OpenAI and the introduction of ‘Apple Intelligence’ signal a strong move to become a dominant player in the generative AI space, potentially sparking a ‘renaissance of growth’ for the tech giant.
Key points
- Apple introduces ‘Apple Intelligence,’ a new AI platform with advanced Siri capabilities and generative AI features, in collaboration with OpenAI.
- The AI system will be integrated into iOS 18, iPadOS 18, and macOS Sequoia, and is compatible with A17 Pro chips and all M series chips.
- Apple emphasizes user privacy with on-device processing and Private Cloud Compute, ensuring no user data is saved.
- Despite the advancements, Apple’s stock prices experienced a slight drop after the announcement.
