At the highly anticipated WWDC 2024, Apple is expected to unveil ‘Apple Intelligence,’ a new AI-powered platform that marks a significant shift in the company’s approach to artificial intelligence. Developed in collaboration with OpenAI, ‘Apple Intelligence’ will be integrated into iOS 18, enhancing Siri’s capabilities and introducing generative AI features such as custom emoji creation and the ability to summarize missed messages or emails. The event is also expected to showcase updates across Apple’s software suite, including macOS 15, watchOS 11, iPadOS 18, and visionOS 2, focusing on AI and design improvements and a new AI-powered feature for iMessage that will allow users to have more natural conversations with the assistant. Additionally, Apple may announce new hardware like the A18 chip to support advanced AI processing, potentially taking computational photography and AR experiences to the next level. Analysts from firms like Wedbush Securities and IDC have suggested that the announcements could lead to a surge for the tech giant, fueling additional services growth over the coming years. Amidst the excitement, Apple faces the challenge of convincing its vast user base of the benefits of AI, particularly as it competes with Microsoft, which has recently overtaken Apple in market capitalization. The company is likely to emphasize user privacy and data security, addressing concerns raised by analysts regarding Apple’s slow adoption of AI compared to rivals like Microsoft and Google. The success of the WWDC 2024 announcements will be a ‘litmus test’ for Apple’s ability to integrate AI into its products and services without compromising security and privacy.
Key points
- Apple to introduce ‘Apple Intelligence’ with enhanced Siri and AI features across its ecosystem at WWDC 2024.
- New AI-powered feature for iMessage expected to enable more natural conversations with the assistant.
- A18 chip to be announced, supporting advanced AI processing for computational photography and AR experiences.
- Apple faces the challenge of demonstrating the value of AI to over 1 billion users while ensuring privacy and security.
